The Private Sector
Market research done for the Ford Motor Co. (reported by Dr. Sam Lee to the American Filtration and Separation Society) investigated what kind of air filters ordinary consumers wanted in the cabin of their cars. The response was overwhelming: they wanted to get rid of the exhaust fume odors in their cars. The consumers reported that they could not tell the difference in air quality that existing HVAC filters made. That's because you can't capture all the most harmful and odorous gasses with gross particulate filters or combi-filters.
Millenium Marketing Group, Ltd. estimated that once the Cabin Air Purifier becomes available on the US market, our company will make almost two hundred million dollars of revenue in five years. That's a tremendous sales potential in our country alone.
And we're thinking globally, where the larger long-term market will be.
We anticipate significant interest in our product by people with respiratory illnesses, such as asthma, bronchitis and emphysema. An estimated 48% of the U.S. public suffers from or has a family member that suffers from asthma.
The protection our product also offers against carcinogens is substantial. It captures the three pollutants (diesel particulate soot, 1,3 butadiene, and benzene) which represent the greatest cancer risk from air pollution, according to the California Air Resources Board. Consumers are becoming more and more concerned about carcinogens. The American Cancer Society estimates that one in two men will develop cancer at some point in their lives, as will one in three women.
Additionally, recent evidence suggests that fine particulate (soot) pollution is a major cause of cardiovascular disease. The focus of our marketing effort is to educate people about the negative health effects of pollution.